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Our Heritage

Become a Touchstone Crystal Jewelry Consultant

A Legacy of Quality & Sparkle

Formerly known as Touchstone Crystal by Swarovski, our new name, Touchstone Crystal, continues to reflect the quality, beauty and sparkle that began with Daniel Swarovski over 125 years ago. Our name has changed, but our pride in our parent company, its history, and its vision for the future is stronger than ever.

  • Old photos of Daniel Swarovski using his diamond cutting machine
    In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal. From American jazz halls to Parisian couture houses, dresses dripped with beads and Swarovski crystals, reflecting the excitement of the 1920s.
  • Old magazine ad featuring Dior necklace
    In the 20th century, Swarovski unleashed incredible opportunities for designers of haute couture. The “Aurora Borealis effect”, developed with Christian Dior in the 1950s, gave crystals a mesmerizing opalescent finish and the fashion world new creative possibilities. The crystals graced the silver screen in the century’s most iconic films such as “Diamonds are a Girl’s Best Friend” and “Breakfast at Tiffany’s.” On May 19th, 1962, Marilyn Monroe sang to the American President in a flesh-colored gown covered in Swarovski crystal, which was auctioned off in 1999 for 1.26 million dollars.
  • Old photo of Swarovski's first boutique
    Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s. The world’s fascination with a new brand of jewelry and crystal figurines began. With the introduction of the annual limited edition Christmas ornament, a new tradition was born for collectors around the world.
  • Modern Day Swarovski storefront
    For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches. In 2008, the magical «Crystal Forest» interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland. Today, Karlie Kloss shines in a global advertising campaign as the modern woman embodying the spirit and essence of the Swarovski brand.
Touchstone Crystal by Swarovski Home Jewelry PartiesTouchstone Crystal by Swarovski Home Jewelry Parties
Touchstone Crystal by Swarovski Home Jewelry PartiesTouchstone Crystal by Swarovski Home Jewelry Parties

From the runway to your doorway…

As seen on the runway, the red carpet, and the silver screen, Swarovski crystal transforms everything it touches. With Touchstone Crystal, you can shine with Swarovski too. 
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A Brilliant Opportunity for a Bright Future

Wear it, share it, sell it!  Touchstone Crystal offers an opportunity like no other.  Learn more about joining our team.